Software stocks have faced notable pressure over the past six months. Companies that may have once defined the strength of the Silicon Valley tech ecosystem (Salesforce, Workday, Snowflake, Atlassian, Oracle, ServiceNow and others) have seen their share prices decline sharply as ongoing AI advancements are disrupting entire industries. Anthropic continues to pepper the industry with seemingly bi-monthly updates in Claude Code, Skills and Plug-ins. This places fear in investors of these major software companies as their moats get narrower and shallower with each new Claude Code build. We’ve noticed articles like this have been circulating through the valley, fostering an environment of fear and instability. For professionals in the Bay Area holding substantial equity compensation in major SaaS companies, the recent selloff serves as a stark reminder: concentrated stock positions can carry real risk, even in companies with strong fundamentals.

If you’re a tech professional in Los Altos, Palo Alto, or across the Silicon Valley region with meaningful wealth tied to a single stock, this may be an opportune moment to revisit your approach to equity compensation and risk management.

What’s Been Happening to Bay Area Software Stocks?

The damage has been widespread across Bay Area software companies and may have been driven by several converging pressures, like:

Even companies with strong fundamentals, recurring revenue models, and defensible market positions have seen substantial declines as the sector undergoes a fundamental revaluation. Double-digit drops have become common, with some companies experiencing declines of 30%, 40%, or more.

For employees holding Restricted Stock Units (RSUs) or stock options in these companies, the psychological impact can be significant. Watching paper wealth evaporate (sometimes in a matter of weeks) can prompt urgent questions: Should I have sold sooner? Is it too late to diversify now? What should I do with shares vesting in the coming months?

How Much Concentration Risk Is Too Much?

Tech professionals in the Bay Area often accumulate substantial wealth in a single stock through equity compensation packages. RSUs vest over time, often on a quarterly schedule. It can feel natural to hold onto shares, especially when the company is performing well and the stock price is rising. But concentration in a single stock, even a high-quality one, introduces portfolio risk that compounds over time.

If a significant portion of your net worth (often cited as 10-15% or more) is tied to one company, you’re exposed not just to market volatility but to company-specific risk. From disappointing earnings and leadership changes to product missteps and competitive threats, not much, if anything, is in your control. The “right” level of concentration depends on your risk tolerance, liquidity needs, and overall financial situation. Diversification doesn’t eliminate risk, but it is something you can control. You can reduce the impact of any single adverse event on your overall financial position with the right allocations.

We aren’t blind to the financial benefits of holding onto your employer stock to build substantial wealth; it’s worked great in the valley for my entire career which started in 2008. However, depending on where you are at in your career, what your lifestyle looks like and costs, and how close you are to calling it quits, a concentrated stock can easily blow up an otherwise well-funded financial plan.

Should You Be Selling RSUs as They Vest?

One of the most straightforward risk management strategies for tech professionals is selling RSUs as they vest. Upon vesting, RSUs are taxed as ordinary income, and the after-tax shares represent concentrated exposure to your employer’s stock. Holding those shares may feel like confidence in your company, but it also increases single-stock concentration. Selling at vest allows you to reinvest proceeds across a broader portfolio aligned with your financial goals, time horizon, and risk tolerance. For those concerned about timing the market, systematic selling at vest can help remove the guesswork and emotional decision-making that often accompanies trying to “sell at the top.”

What if You’re Already Sitting on a Large Concentrated Position?

If you’ve accumulated a substantial position in your company’s stock over the years, unwinding that position may require more planning. Selling a large block of appreciated stock in a single year may trigger significant capital gains taxes, but holding indefinitely exposes you to ongoing concentration risk.

Strategies to consider may include:

The right approach depends on your tax situation, liquidity needs, and broader financial plan. There’s no one-size-fits-all solution, but doing nothing carries its own set of risks.

How Should You Respond to Recent Market Volatility?

Market volatility can be uncomfortable, especially when your net worth is concentrated in a single stock that’s declining. But these moments also present opportunities to reassess risk, implement more disciplined approaches to equity compensation, and build portfolios that can better weather uncertainty.

If you’re a professional in the Bay Area navigating equity compensation, consider:

If recent market turbulence has you rethinking your approach to equity compensation, connect with our team.


Tony Blagrove, CFA, CFP
Founder, CEO
Direct: (650) 397.2395
Tony.Blagrove@TravekaWealth.com

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